Super Bowl XVIII, which saw the Los Angeles Raiders humble Washington Redskins 38-9 on 22nd January, 1984, is not really as popular as one particular advertisement which was aired during this event. This TV advertisement - titled '1984', introduced Apple Macintosh or Mac personal computer to the world. That marked the beginning of the concept of Super Bowl advertising, and several companies have used this sporting even to launch their new products or to advertise the existing ones.
Some of the top Super Bowl commercials of all time include the Volkswagen - The Force feat. Mini Darth Vader (2011), Snickers candy bars commercial featuring Betty White and Abe Vigoda (2010), American Express ad featuring actors Jon Lovitz and Dana Carvey (1989), Nike Ad featuring Michael Jordan and Bugs Bunny (1992), Pepsi-cola ad wherein a skysurfer does aerial tricks with a goose (1998), etc.
Super Bowl Advertising
If a company is ready to shell out US$3.5 million for a 30 second advertisement slot, the advertisement has to be something more than the TV commercials that we see daily. This is aptly reflected when it comes to Super Bowl advertising, wherein a single 30 second advertisement slot goes for millions ($3.5 Million in 2012), and companies seldom think twice before going for it. This American football match is watched by as many as 100 million people every year, which means advertising here ensures that more than 100 million people get to see your product, and thus companies are willing to pay such a large sum of money for mere 30 second advertising.
Over the period, Super Bowl advertising has come up as one of the most popular trends of advertising industry; such that these commercials make a lot of noise even before their release - just like some much-awaited Hollywood flick. In fact, people look forward to ads which debut at this sporting event. The popularity of these ads is highlighted by the fact that they overshadow Super Bowl winners within a few days time.
Top 10 Commercials 2012 Super Bowl
More than 50 companies aired their advertisements during Super Bowl XLVI, aka Super Bowl 2012, and many people were of the opinion that these ads were the ones which made the first half of the game interesting. While some of these left the audience in splits, others were mere 'suggestive' product launch ads. Though the 2012 advertisements list was mainly dominated by advertisements of car brands, there were some teasers of upcoming Hollywood flicks as well. The Chrysler: Halftime in America advertisement, featuring Clint Eastwood giving an account of how the American automobile industry rebounded after the recession in late 2000s, was perhaps the best of the lot.
|Rank||Best Super Bowl Commercials|
|1||Chrysler: Halftime in America|
|2||Volkswagen: The Bark Side|
|3||VW: The Dog Strikes Back|
|4||Doritos: Man's Best Friend|
|5||M&M's: It's That Kind of Party|
|6||Honda: Matthew's Day Off|
|7||Bud Light: Rescue Dog|
|8||Skechers: GOrun Mr. Quiggly Teaser|
|9||Acura: Transactions - Extended|
|10||Oikos Yogurt - The Tease|
2012 Super Bowl event was no doubt exciting with the New York Giants defeating the New England Patriots 21-17, to become the champions of 2011 National Football League season. In this tight fought contest, these stress-busting commercials played an all important role in keeping the supporters of either teams calm.